Understanding moviegoers and what motivates them to see a particular film is essential for marketers and creatives who want to optimize their film releases for maximum box office success. Facebook recently commissioned two studies that offer insights to help marketers identify opportunities to reach moviegoers by concentrating efforts on channels that resonate with current and prospective moviegoers, all while proactively adjusting marketing plans in response to insights from social media. This gallery is a small sampling of a printed book and ebook that is aimed directly at movie marketers to underscore the value of reaching different audiences through social media.