Shoppers expect to find items they love, buy them quickly and have the power to easily re-engage with businesses post purchase. In order to meet these expectations, businesses are working to eliminate every point of friction in the buyer’s journey. This Facebook Zero Friction white paper study provides retailers with helpful tips and insights to help reduce friction along the consumer’s path of purchase.

Originally, the Sisense brand was designed to emphasize technological capabilities and presented Sisense as a hardcore power tool. The original visual identity was built on an eye-catching combination of yellow and black and was reinforced by the angular typeface in the logo. In May 2019, Sisense completed a merger with Periscope Data and we revised brand positioning to resonate with a broader customer base. Our Marketing team started by surveying customers, partners, prospects, and employees to find out how they perceived Sisense. Digital questionnaires using the Survey Monkey platform were sent out to each group with questions about brand attributes, brand positioning statements and Campaign Concepts.

After looking closely at the feedback from the surveys we knew the brand had to pivot, but still remain core to our beliefs — friendly, approachable, authentic, firmly connected to our customers, and responsive to what the market tells us. Our challenge was to bring to life a brand that reinforces these attributes and reflects the insights we’ve gained in a new round of research.

The evolution of our new design language is modern, simple, and full of personality. Each element has a unified data-centric look and feel that is flexible and cohesive throughout.

So, what part did I play in this massive endeavor? I took lead on design, direction, development and implementation throughout all components of this rebrand including (but not limited to): the logo, color palette, illustrations, typography, data shape system and photography. Basically everywhere we show up in visual form across multiple platforms. I also co-created an internal brand advocacy group called “Sisense Brand Lab” to enable smooth and universal adoption of the new brand.

Full brand story page coming soon.

The 3M campaign “A World Without/With Clarity” goes beyond the category of clear aligners and tells a larger story that starts with the power of 3M and ultimately speaks to choice  and control — for the practitioner and the patient. How? By leveraging a sweeping, life-changing metaphor that touches on advanced technology and a broad suite of services that features the latest digital capabilities. The messaging throughout hits on the importance of clarity and alignment. On this page, you can see just a few examples of print and digital assets in support of this campaign, as well as a video spot.

Unfortunately per my contract agreement with Apple and Verizon, I’m not able to publish interior contents of this Marketing Guide. That said, there was still a considerable amount of collaborative brand work worthy of mentioning that covers a lot of ground in regards to product marketing.

This guide covers 50 pages of everything from campaign creative, to communications (messaging, print templates, design guidance), and image/copy display. There’s a ton of collaboration and work that goes into new product launches, and I was honored to be one of those many hands in making it happen.

Apple is still one of the coolest brands in the world, so an honor to work on anything under their umbrella ; )

Understanding moviegoers and what motivates them to see a particular film is essential for marketers and creatives who want to optimize their film releases for maximum box office success. Facebook recently commissioned two studies that offer insights to help marketers identify opportunities to reach moviegoers by concentrating efforts on channels that resonate with current and prospective moviegoers, all while proactively adjusting marketing plans in response to insights from social media. This gallery is a small sampling of a printed book and ebook that is aimed directly at movie marketers to underscore the value of reaching different audiences through social media.

Walmart “We Dress America” campaign:

We stand for fashion for all. Style that doesn’t discriminate. Celebrating the uniquely chic in each and every one of us. Because like our stores, when it comes to fashion, we believe in open doors. And prices that put us all on the same playing field. There’s something for everyone, because everyone brings something. Instead of an editor telling us what to wear, we inspire each other. Every shape, size, color and kind. Whoever you are, wherever you come from, your style has a home here.

We Dress America.

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We Dress America contest:

Walmart is hosting a contest looking for Walmart Style Ambassadors in support of the WDA campaign. The goal is to inspire associates to participate in the contest by sharing their looks on social media. Stores will be awarded points for social engagement (comments, shares/likes and even sales). The top 100 associates (1 per store) will be named Walmart Style Ambassadors. The purpose of this guide is to outline the contest guidelines, and show associates some examples of how they can create their own look and post it on their local social pages. We’ve included some best practices for capturing and posting on local social, and included some inspiring examples.

Annual reports have a reputation for being mind-numbingly painful to look at. The challenge was to break that stereotype, and create something that injects a little style into this annual report. It's not all in the visuals though... the client profiles and slick infographic treatments need to be backed by a strong editorial voice. The end product was a perfect combination of stylized infographics, iconography, photography and editorial. View online microsite here: https://www.argolimited.com/reports/2017-annual-report/

This is an example of how a campaign comes to life through various print and digital channels. Shown in this gallery are just a few of the assets to support the campaign with consistent messaging: printed postcard, digital display ad, digital banner ad and paid/organic social media tiles. The CTA throughout is to drive traffic to a trade show.

Mr. Holcomb from The Law Offices of W. Randall Holcomb requested a traditional crested shield design, but with a clean, modern twist. The styling of the typeface was left up to me, so a nice serif font fit the logo perfectly. The result was a true mix of traditional and modern design aesthetics, with the geometric-shaped scales over a two-toned shield. Every logo should be flexible enough to exist in multiple orientations and spaces, so I created vertical and horizontal logo versions.

This gallery features a series of four of my original digital oil paintings of legendary quarterback Brett Favre. The paintings are printed on limited edition football jerseys which are made of recycled fibers extracted from Brett Favre’s game-worn jerseys, fused into the fabric of these collectible jerseys.

Becca's Berries is a family owned, 100% organic blackberry farm. The client needed a logo for their company's overall branding. They quickly realized that they would need labels for clam shell packaging, jars, trade show banners, business cards, etc. I was excited to take on the challenge of designing this logo, because the client was very open to any creative ideas I had. There's nothing better than working from a clean slate! The end result was a traditional illustrated seal with pleasant, natural colors, and juicy, plump blackberries.

Shown are 3D renderings of trade show booth design concepts for Sisense, a SaaS BI & Analytics company. The graphics on and around this booth design are obviously data-centric, and bring to life the messaging “Infuse Analytics Everywhere”. The data shapes and “infusion” textures throughout align to the features of the Sisense product. Brand colors, gradients, illustrations and effects are thoughtfully wrapped on the booth panels over a solid rich black background for a high-end modern tech look & feel.

When Buck's Barbecue owner Doug Robson offered me the privilege of designing the logo that would later be printed on thousands of bottles of his delicious sauce, I was thrilled to take it on. We take a lot of pride in our barbecue in N.C., so I was literally salivating over the opportunity. The end product was a logo design that evokes a feel of a homemade, rich, rugged sauce with a heritage.

This gallery features a few pieces of digital and print collateral that support a teaser campaign for an aesthetic crown. The whimsical elements are leveraged to relieve anxiety that children experience when they visit the dentist.

Distressed metal cover media kit with a rigid textured padded interior that contains a custom USB drive and a perfect bound book. The inspiration behind the rigid design of this kit embodies everything that Mack Trucks stand for. Quality, reliability and durability. Mack Trucks are tough, reliable workhorses that operate in the most extreme environments. The company celebrates a way of life that values the responsibility and appreciation that comes with real, honest work- doing what works best, not necessarily what's easiest.

Following the launch of the iPhone 6s and iPhone 6s Plus, this Verizon accessories brochure served as an in-store supplemental B2C collateral piece.

Target end cap design for Apple iPads & iPhones with Verizon header

This gallery features a whitepaper that highlights how Periscope Data enables companies to move faster, make better decisions, and support successful business outcomes. The design and layout is nicely branded with duotone and neutral images throughout, that are consistent with other Periscope collateral. The goal is simple: Keep it clean, scannable easy to read. Keeping a consistent cadence and hierarchy of information throughout is what makes this piece effective.

This is a gallery of a few things I designed for Tyson Place Daycare- a logo, back lit sign, business cards, letterheads and exterior metal signs. The large format illustrations were printed on vinyl, and mounted to 15 ft. maxametal material and mounted to the exterior of the building. The request for the signs was simple: Make them bright, colorful, and full of happy animals. Good nutrition habits were a plus, so I sprinkled in some healthy snack options as well. All of these pieces have a connective tissue that work together to create a solid branded look for the daycare.

This is an interactive Droid infographic design for Verizon's content site, "Mobile Living". The user could find out which Droid smartphone is best for them by answering questions as they move down the page. After each question is answered, the path lights up in neon red, eventually landing them at the bottom to the Droid that best fits their lifestyle. Each phone then has a call to action that leads to a product description page, then a path to purchase.

I was honored and humbled to be asked by the author (Judson Meinhart) to design a cover concept for this amazingly written book. Original composition is very important to me in my design principles. I want to create ideas and visuals that are unique. “Cookie cutter” design is easy. I like to challenge myself to have the right balance of customization without going overboard, or being underwhelming. My approach with design is to arrive at a very clean, modern, balanced aesthetic with a well thought out connective tissue that ties visuals to the content.

A summary of “Golfer’s Guide to Money”:
In Judson’s words: “Much like the Golfing Machine, finding your financial swing is about understanding the different parts of your own equation for building wealth and putting them into the proper sequence. It’s about reframing your relationship with money from the vantage point of “more” to understanding “why.” It’s about figuring out the role your values play in your own financial life. It’s about understanding the relationship between how you spend your time and how that translates to your bottom line. It’s about identifying goals, finding the right equipment to achieve them, and avoiding penalties along the way. Lastly, it’s about demystifying investing, which is one of the most discussed and unnecessarily complicated aspects of our financial lives.

This one’s hot off the press, and is available now on Amazon!

Logo design, business cards and a brochure for Piedmont Accounting Solutions, Inc.

As a die hard football fan, I was very excited to be a part of the team that put this NFL Mobile project content together for Verizon. To promote the app, we created a video series called "NFL 101" that featured top tier players from multiple teams breaking down the x's and o's on a virtual landscape. As they're talking through the play, the X's and O's move on the virtual field, then we see the actual video of that player making the play as seen on TV. We knew right away that the graphics had to feel like a futuristic 3-D user interface to immerse the user into the experience.

No one should be silenced by dry mouth. Xerostomia is defined as dry mouth resulting from reduced or absent saliva flow. Xerostomia is not a disease, but it may be a symptom of various medical conditions, a side effect of a radiation to the head and neck, or a side effect of a wide variety of medications. In a time when making your voice heard is more important than ever, the “Speak Up” campaign helps start the conversation about xerostomia between dentists, hygienists and patients. With 3M™ Xerostomia Relief Spray, they are empowered to fight back against dry mouth. The opportunity was to come up with a full go-to-market experiential launch plan and messaging to support this product through two launch phases: A launch event roadshow, and post-launch content e-nurture campaign. Some of the collateral shown ranges from customized direct mail, research reports, to consumer brochures and photo/video shoots.

Argo Group is a B2B specialty insurance provider. The opportunity was to completely overhaul their visual brand standards so there is a consistency across all channels of communication. This updated style guide addresses logo principles, typography, primary & secondary color palettes and photography.

The folks at White Gold promotions commissioned me to redesign their logo that needed a complete overhaul. They're a boxing promotions company, so the clients agreed that this logo needed to be solid, stylish and bold with metallic details. The result was exactly that, from the engraved scrolling around the diamond border down to the reflective metal shine on the custom lettering.

People choose long-term care coverage for a variety of reasons: they may not want to become a burden to loved ones, or they might be acting on a lesson they learned when a family member needed long-term care. This gallery features a long form article, a few shots from multiple photo shoots and some social tiles for Brighthouse Financial. The five profiles in these assets reveal what motivated individuals to plan for their future healthcare expenses now.

Once Upon An Instagram
How mobile tech inspired these sisters to write their own book series—and how their mom is finding balance and boundaries along the way.

This is one of several pieces of content that bring authentic storytelling to the Verizon landscape. This story is about an amazing young influencer named Hailey. She and her sister Zaria livestream their bedtime stories for children who may not have the luxury—or parents who may just need a break. On set, Zaria was such a natural for the camera. I’ve never been so spoiled by a subject making my job so easy. The hardest thing for me was choosing which clips and photos to select for the final cut.

view published article

This is a small gallery of a few special advertorial sections that I've created for some inflight magazines featured in Southwest Air's "Southwest Spirit" Magazine, United Air's "Hemispheres" and "USAirways" magazines. These sections cover travel destinations all over the world.

This was an illustrated gif for Wells Fargo promoting their college savings plan. The idea behind the concept: "On 5/29, 1900, Otis Elevator Co. trademarked the escalator, making it easier to go up a flight of stairs. This 5/29 Day, learn how a 529 college savings plan makes it easier to save for college."

Wheatmore High School is proud of their Warriors football. They wanted to upgrade the quality of their football programs to get the community more excited about their teams, and draw more support from local businesses. I've had the pleasure of creating the Fall sports program for Wheatmore for 3 years now. To say that they were excited with their new program would be grossly understated. After making several design updates and bumping up the paper quality from a flimsy newsprint to a nice matte cover stock, the Wheatmore boosters continue to be impressed with each issue. I've had the pleasure of creating this program for Wheatmore for 3 years now, and they keep getting better every year.

This page shows a few pieces that I designed while working with Carson-Dellosa Publishing Company. This is a small sampling of what I had the pleasure of creating for Carson-Dellosa over the course of 8 years, but gives a fairly broad range of design: point-of-purchase displays, game boxes, ads and trade show standups.

When I was approached by the guys at Team Toes Up to create a logo for their boat, I was honored to take it on. Many wonder how the team got the name "Toes Up". The answer is simple: The two guys in charge happen to be in the funeral business. One is a funeral director/owner, and the other is a licensed undertaker. It's a funny name, but they are serious about tournament fishing. They've been quite successful at it too!

Everyone who knows me well would tell you that I love a good challenge. I must be a glutton for punishment! The challenge was to remove a family member from this photo (circa 1970?). There's something I really like about vintage photos. Maybe because there are so many raw imperfections that give them character. They're not polished and perfect like today's highly detailed imagery with millions of pixels.

I was contacted by a very talented independent film Director named Rob Reilly, who had a great concept for a TV ad spot to sell to car dealerships. The messaging behind the ads was to show how you never know what you're going to get when dealing with the "other" car dealerships. The theme for the crooked dealerships was heavily centered around the mob. I created the illustration for this commercial concept for promotional purposes, and it turned out to be an easy sell.

USA Today Tetra Pak Print Ad & Social

Parenting in a Digital World

I absolutely love telling stories for brands that are authentic. I had the honor of collaborating on this video shoot, photo shoot and article for a personal friend of mine. Meet Donovan and his 2 1/2 year old, Kendrick. Like a lot of young parents, Donovan constantly grapples with how much screen time—and what types of content—are appropriate for his daughter. Being a parent in the digital world also means considering how much of Kendrick that he wants to share on social media: Donovan considers staying in the moment instead of constantly taking pictures to post. Watch now to learn about Donovan’s approach to digital parenting and what he’s learned so far.

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