Walmart “We Dress America” campaign:
We stand for fashion for all. Style that doesn’t discriminate. Celebrating the uniquely chic in each and every one of us. Because like our stores, when it comes to fashion, we believe in open doors. And prices that put us all on the same playing field. There’s something for everyone, because everyone brings something. Instead of an editor telling us what to wear, we inspire each other. Every shape, size, color and kind. Whoever you are, wherever you come from, your style has a home here.
We Dress America.
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We Dress America contest:
Walmart is hosting a contest looking for Walmart Style Ambassadors in support of the WDA campaign. The goal is to inspire associates to participate in the contest by sharing their looks on social media. Stores will be awarded points for social engagement (comments, shares/likes and even sales). The top 100 associates (1 per store) will be named Walmart Style Ambassadors. The purpose of this guide is to outline the contest guidelines, and show associates some examples of how they can create their own look and post it on their local social pages. We’ve included some best practices for capturing and posting on local social, and included some inspiring examples.