As a die hard football fan, I was very excited to be a part of the team that put this NFL Mobile project content together for Verizon. To promote the app, we created a video series called "NFL 101" that featured top tier players from multiple teams breaking down the x's and o's on a virtual landscape. As they're talking through the play, the X's and O's move on the virtual field, then we see the actual video of that player making the play as seen on TV. We knew right away that the graphics had to feel like a futuristic 3-D user interface to immerse the user into the experience.